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Business-Driven Research & Development

Pdf Business-Driven Research & Development
Author A. Ganguly
Isbn 1403915954
File size 1582 kb
Year 1999-06-18
Pages 202
Language English
File format PDF

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Summary

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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