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Buzz

Pdf Buzz
Author Marian Salzman,Ira Matathia,Ann O'Reilly
Isbn 9780471273455
File size 1796 kb
Year 2003-04-25
Pages 256
Language English
File format PDF

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Summary

How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

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Genre Juvenile Nonfiction
Year 2004
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Genre History
Year 2011
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Year 2010
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Genre Business & Economics
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Isbn 3540787291
Genre Nature
Year 2008-04-30
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Isbn 9780170094252
Genre Children's stories, Australian
Year 1998
Pages 32
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Author Richard Hertz
Isbn 193610220X
Genre
Year 2011-09-01
Pages N.A
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Isbn 1136813063
Genre Education
Year 2011-03-28
Pages 256
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Author Mark Torrender
Isbn 9780759669048
Genre
Year 2001-10
Pages 116
Language English
File format PDF

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Isbn 0813547210
Genre Nature
Year 2010
Pages 229
Language English
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Isbn 9781865094052
Genre Readers (Primary)
Year 2001
Pages 76
Language English
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Isbn 147671293X
Genre Fiction
Year 2014-01-07
Pages 496
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Isbn 1847651569
Genre Business & Economics
Year 2010-10-01
Pages 320
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Isbn 1479874337
Genre Social Science
Year 2013-09-27
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Isbn 1581314248
Genre Law
Year 2006
Pages 675
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Isbn 1847532268
Genre
Year 2007-03-01
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Isbn 9780199792597
Genre Health & Fitness
Year 1996-10-31
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Isbn 0838910114
Genre Language Arts & Disciplines
Year 2010
Pages 95
Language English
File format PDF

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Isbn 1936959127
Genre Science
Year 2012
Pages 171
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Isbn 1619278138
Genre Fiction
Year 2014-01-19
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Isbn 1581313993
Genre Reference
Year 2006-03-23
Pages 672
Language English
File format PDF

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Isbn 1452598681
Genre Fiction
Year 2014-12-12
Pages 276
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Isbn 1475987803
Genre Fiction
Year 2013-04
Pages 422
Language English
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Author Byron Barton
Isbn 9780785763857
Genre Juvenile Fiction
Year 1995-04-01
Pages 32
Language English
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Author Wilhelm Busch
Isbn 9781659487442
Genre
Year 2020-01-15
Pages 66
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Isbn 9781678536411
Genre
Year 2019-12-31
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Author Margit Liesche
Isbn 1590585798
Genre FICTION
Year 2009
Pages 285
Language English
File format PDF